There’s nothing w
orse than looking down the highstreet and seeing an abundance of unimaginative, red sale banners as far as the eye can see.
Sales on the highstreet used to be vibrant and bussling but there’s something rather depressing about this years sales. “Pile em high, sell em cheap” seems to be the
order of the month ( order of the last few years actually) but don’t f orget, this time of year can be as lucrative as any. Not just with selling your old stock to make way f or new, you will find new faces coming through your do ors, people shop differently in sale. They boldly go where they haven’t been bef ore, hunting f or a bargain. Do not miss this opp ortunity to impress these potential new regular customers, wow them even in sale. You know the usual, make sure the service is spot on, st ore standards are kept immaculate, blah blah blah... But PLEASE don’t f orget your window. There is still opp ortunity to be had by a well constructed window display, even in sale. And as I’m sure your shop is g orgeous and chic- I’m afraid a big plastic sale banner doesn’t make the grade. Think outside the box, be as creative as you are in every other window display ( or pay a professional to do it f or you).
As you can see here in my Covet and Crave sale window, we decided that we would create a vectogram all surrounding the Covet and Crave sale. Fun, eyecatching and most of all unusual!
posters merge into one after a walk down the highstreet and make no point about the shop, its values, its branding Sale or the sale itself. An unusually constructed sale theme with beautifully displayed, reduced products will pull people through the do or. Remember to stick to the use of red in your theme though- predictable I know but we’re conditioned to associate red with a sale.
A tricky problem will be getting the product to sit together well, never easy in a sale. Last odds and ends of lines, in all different colours, from all different brands are never going to look inspirational together but try to keep to a theme, one brand
or one set of colours that w ork together. Just give it a bit of love and attention.
Have fun! Love Carlie B x