Wednesday, 20 February 2013


I want to introduce you to Frenchie, one of the key denim fits in the IDA collection. Frenchie was the hardest fit to get right, the most labour intensive, and so perhaps the most loved now that she’s finally been born.

 From the day I opened the first Donna Ida boutique this is the cut I heard about constantly, and one which I could previously not deliver to my customers.

Something high waisted, that hangs loose from the hip. Definitely not tight on the thigh. Worn relaxed, with a chic but slightly slacker attitude. It was constantly referred to as a French cut when customers were explaining to me what they wanted.

So here she is, Frenchie. For you to enjoy.

Donna Ida, owner of denim emporium Donna Ida.

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