Last week we celebrated the British Fashion Awards, which is one of the highlights of the industry calendar. It’s an opp
ortunity to shine a light on some of the w orld’s best fashion design talent, which we are proud to say is British.
This year was a particularly special evening as not only did it celebrate the achievements of some of the industry’s newest talents, but it celebrated the return and the exciting debut show of two of the industry’s favourite brands, Stella McCartney and McQ Alexander McQueen.
It was fantastic to be able to award such inspirational newer designers such as Mary Katranzou, Christopher Kane, Charlotte Olympia and Vict
oria Beckham, who have shown their commercial eye, as well as creative flair can create such strong internationally-recognised brands and sought-after collections.
Culminating in the Designer of the Year Award, the evening closed awarding Sarah Burton f
or her inspired talent at the helm of Alexander McQueen and of course f or her creation of the Royal Wedding dress, which truly shone a global spotlight on British fashion design.
The evening also paid tribute to the four times award winner and the inspiration that is Paul Smith f
or his tireless commitment to fashion, with his phenomenal career in womenswear and menswear since his first shop that opened in 1970.
It’s with events such as these that you feel proud to be part of an industry, especially as an online retailer, where you can champion young, fresh talent enabling the designers to present their collections on a w
orldwide platf orm. When you think back ten years it could takes years f or a designer to become internationally recognised through the large international department st ores and boutiques, but now the internet has revolutionised the way designers can build their brands in front of a w orldwide customer. I feel proud to be British.