CRUISE COLLECTIONS

Carven Resort 2012 - image courtesy of www.style.com

In the last five years at my-wardrobe as a buying team we have focused on building the brand mix and investing in the breadth and depth of the product buy.

Despite being on a global platform that is the Internet we have focused our attention on the UK market, which continues to hold a big opportunity as more consumers turn to online. Over the last six months we have shifted that focus to accelerating the growth of the business internationally focusing on a number of key territories including Australia and the Middle East.

As a buyer this brings a new additional focus to the buy, targeting an international customer and responding to different climates around the world. This season around 40 per cent of our Spring Summer 12 buy is made up of the pre and Cruise collections and we are launching collections from new brands Carven, Burberry Brit, Vanessa Bruno and Issa among others.

The pre-season and cruise collections provide something new, exciting and fresh to the customer while tapping into the international market with more transeasonal pieces. We have aggressive plans for the globalisation of the business, so it's going to be an exciting season.

Luisa De Paula x