This is probably the busiest time f
or us at Oxygen Boutique at the moment and the most exciting part of the year.
Lookbook time has come round again f
or spring summer 2012. After trawling through the trade shows and showrooms in we have some fantastic pieces coming in f New Y ork or next season. We are seeing lots of bright neon colours, very cute sixties mini dresses and printed spotty jeans. How can I make the sunshine come out now, I want it all to arrive this second. First we need snow.
We are currently on the hunt f
or a location to shoot the lookbook, which is obviously a struggle when we are trying to create a Spring/Summer lookbook. We have the fun of shooting with the added November rain. Searching f or a model is always quite tough. Trying to find a face that represents Oxygen Boutique as well as w ork with all our looks is a tricky mix to get right and past models have included Cara Delevigne who was amazing f or us.
The excitement of our press day is also running side by side with our lookbook shoot and we have some very cool labels coming in f
or next season. This adds to all our current amazing labels we already have. Keep a lookout f or m ore inf ormation.
Joanna Nicola, co-owner, Oxygen Boutique x