Monday, 17 October 2011


This is probably the busiest time for us at Oxygen Boutique at the moment and the most exciting part of the year.

Lookbook time has come round again for spring summer 2012.  After trawling through the trade shows and showrooms in New York we have some fantastic pieces coming in for next season.  We are seeing lots of bright neon colours, very cute sixties mini dresses and printed spotty jeans.  How can I make the sunshine come out now, I want it all to arrive this second.  First we need snow.

We are currently on the hunt for a location to shoot the lookbook, which is obviously a struggle when we are trying to create a Spring/Summer lookbook.  We have the fun of shooting with the added November rain.   Searching for a model is always quite tough.  Trying to find a face that represents Oxygen Boutique as well as work with all our looks is a tricky mix to get right and past models have included Cara Delevigne who was amazing for us.
The excitement of our press day is also running side by side with our lookbook shoot and we have some very cool labels coming in for next season. This adds to all our current amazing labels we already have.  Keep a lookout for more information.

Joanna Nicola, co-owner, Oxygen Boutique x

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